Nomi (know-me)
Discovered and connected through verified phone numbers — not open networks or algorithms. Calm, intentional, friend-first.
Sign in with email on the web to begin; phone verification is the product direction for core identity.
Mainstream social products optimize for growth: public profiles, open discovery, and feeds tuned for engagement. Many people still want to share life updates with a defined circle they could name offline — without performing for an algorithm or a global audience.
Every account is anchored to a verified phone number so identity is grounded in something harder to mass-fake than email or username alone (see product vision). On the web today, you sign in with email first.
You discover others by phone number — exact match, normalized format — not by browsing a public directory of strangers.
Friend requests and a small, intentional graph — not follower counts or broadcast reach.
Posts with photos and a caption; reactions visible only to the author — poster-only visibility for reactions.
| Common pattern | Nomi |
|---|---|
| Open discovery, trending, suggested users | Discovery by phone number first; no public people directory at launch |
| Follower/following counts as status | A graph around mutual acquaintance, not audience size |
| Pseudonymous or optional identity | Verified phone required for a real account (product direction) |
| Engagement-optimized feeds | Feed among friends — not growth hacking by default |
Direct, plain language. No hype — just people you actually know.
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